My theory is that Apple wants to capture a chunk of the revenue in this nation's enormous textbook market -- high school, college, whatever. Why lug all those books around? The superior Apple graphics, colors, and fonts will support all of the textbook features which Kindle botches and destroys. Apple takes a chunk of the market revenue, of course, plus they sell the iPads and some AT&T contracts. There are lots of schoolkids in the world.
and later
The story here is one of new markets, not cannibalization or even competition.
Read the full content at Marginal Revolution.
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